It’s simple: certain market and/or messaging strategies call for increased segmentation and more targeted messaging.
By providing our clients a full service offering, we are able to maintain complete media neutrality. In fact, we’ve often challenged clients with the question, “Why advertise?” Odd words from an “ad agency,” but one worth asking when targeting a vertical market segment or other well-defined audiences.
From high-impact, 3-dimensional print mailers targeting C-level executives at a dozen key accounts, to a series of e-postcards introducing a new component to designers of medical lighting products, Adventive Marketing recommends the direct marketing approach that makes sense. Sometimes that means taking the blinders off, and other times it means putting them back on.
