Blog Posts

Social Media Planning
Wednesday, February 6, 2013 - 3:27pm by
As much talk as there’s been about the integration of social media into B2B communications, a lot of the companies we’ve been speaking with are still at the earliest stages of...
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Trade Show Promotions
Monday, March 26, 2012 - 4:58pm by Jude Fischer
I just read a report that, according to the Center for Exhibition Industry Research (CEIR), trade show activity was up 3.8% in the 4th quarter of last year when compared with Q4...
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Authenticity in Social Media
Thursday, February 16, 2012 - 10:23am by
Well, it’s happened again: someone or some group of people won Illinois’ Powerball.  It was either $340 million or $360 million; I forget now.  But the key point is that...
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Content Creation
Monday, February 13, 2012 - 11:40am by
Negatives have their place, don’t you think?  Because sometimes it is just as important to know what you shouldn’t do as it is to know what you should do.  Case in point...
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In-house Marketing
Wednesday, February 1, 2012 - 5:12pm by Jude Fischer
If you’re like a lot of client-side B2B marketers, your firm has probably added a variety of in-house marketing capabilities over the past few years.  We’ve been seeing...
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Content for Lead Nurturing
Thursday, December 1, 2011 - 3:01pm by
In years past, assets such as brochures, product bulletins and data sheets encompassed a technical company’s marketing content. Some companies also used white papers and case...
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Thought Leadership and Social Media
Wednesday, October 5, 2011 - 10:26am by Jude Fischer
A lot of people – including some of us at AMI – have been talking and writing about thought leadership lately.  What it is.  How to establish it.  What content is...
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Is Your B2B Agency Equipped for Content Marketing?
Wednesday, September 14, 2011 - 11:57am by
Writing good content is one thing, but does your B2B agency know how to leverage that content to your greatest benefit?  To my mind, the best purveyors of content are...
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Adventive Marketing
Wednesday, September 7, 2011 - 12:40pm by
Anything you read on the subject of Content Marketing notes the marketers’ concern that there isn’t ‘enough’ to go around – not enough viable topics, not enough budget and not...
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Social Media Metrics
Tuesday, September 6, 2011 - 10:25am by Jude Fischer
According to BtoB Magazine’s Emerging Trends in B-to-B Social Media Marketing Study published earlier this year, the second biggest hurdle in adopting social for B2B marketers is...
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