Blog Posts

Monday, December 14, 2009 - 11:07am by Janet Killen
Recently, my son mentioned that he “hung out” at a bar, playing pool with some well-known musicians.  While at the bar, a number of the people were taking pictures —...
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Tuesday, December 8, 2009 - 12:15pm by Jude Fischer
Will 2010 be the year that social media lands at the head table for B2B marketers?  Perhaps.  To listen to some, if you aren’t a fully engaged social media butterfly at...
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Monday, December 7, 2009 - 5:29pm by Theresa Patton
It’s not unusual for pharmaceutical companies to select a celebrity as their spokesperson for their blockbuster drugs.  And it seems to make even more sense when the...
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Friday, December 4, 2009 - 1:33pm by Janet Killen
Marketing Sherpa has put out a book on “Social Media Marketing and PR” which includes an “to do” type article on the Nine Steps to Social Marketing Success.  It’s a useful,...
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Thursday, December 3, 2009 - 4:47pm by Theresa Patton
Once the mail enters our house, I sort it into 3 piles: handwritten letters, bills and “other stuff”.  I actually read the handwritten notes first, relish in the moment of...
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Tuesday, December 1, 2009 - 10:46am by Janet Killen
BtoB companies usually agree that the use of traditional PR practices is an especially effective way to build a brand – and many now believe that social media should be part of...
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Wednesday, November 25, 2009 - 12:14pm by Jude Fischer
Sometimes us agency folks get so used to doing what we do that we lose perspective on what others are (or are not) doing.  I was recently presenting some ideas to a...
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Tuesday, November 24, 2009 - 12:49pm by Janet Killen
While planning a large family dinner, I realized that I was really creating a content strategy.My dinner content strategy had a lot in common with my just-developed forklift...
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Tuesday, November 24, 2009 - 10:22am by Theresa Patton
The other day I went to my ophthalmologists for my yearly eye exam. You know, to see why my current glasses weren’t working so well anymore and why I have to read books with my...
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Tuesday, November 17, 2009 - 3:48pm by Jude Fischer
If you don’t know me, I’m a bit of a music junkie. On occasion, I’ve even been accused of being a snob about it. If you’ve ever seen the movie High Fidelity, my wife says I fall...
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