PR strategy

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PR Schizophrenia

Since traditional PR has always been a top-down enterprise—sending press releases and building relationships and story pitches for relatively few influential journalists—social media comes as a shock to some PR practitioners. It completely up-ends the way PR is ‘done.’ Now, PR specialists must also think from the bottom-up: getting their news and content to a greatly diversified and considerable larger ‘audience’ in a totally new way—without the traditional gatekeeper.

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