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Creating a ‘Yummy’ Content Strategy

While planning a large family dinner, I realized that I was really creating a content strategy.

My dinner content strategy had a lot in common with my just-developed forklift safety content strategy where I created the primary message (the entrée) and all the corollary messages (side dishes) that would be of interest, or satisfying, to my ‘audience.’

Which means one of two things:  I have discovered a really apt analogy or I need to stop taking my work home.

Anyway, to me, a good content strategy calls for the following:

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