While planning a large family dinner, I realized that I was really creating a content strategy.
My dinner content strategy had a lot in common with my just-developed forklift safety content strategy where I created the primary message (the entrée) and all the corollary messages (side dishes) that would be of interest, or satisfying, to my ‘audience.’
Which means one of two things: I have discovered a really apt analogy or I need to stop taking my work home.
Anyway, to me, a good content strategy calls for the following:
