A successful marketing communications program is only as good as the results it generates.
At Adventive Marketing, we are a firm believer in measuring all marketing endeavors, in terms of ROI, to the greatest extent possible.
Meaningful measure can be different from client to client, and determining which stats will provide useful and actionable data is critical. Among the SmartCHARTSM processes we use to determine Marketing ROI are:
- Continuously monitoring all marketing activities for changes in effectiveness.
- Analyzing different budget scenarios to arrive at the best possible marketing mix of tactics and platforms.
- Tracking and measuring the results from all marketing activities through the use of sophisticated marketing automation programs, web-based analytics, customer surveys, and more.
