pay per click

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Six Steps to an Effective AdWords Program

Sometimes us agency folks get so used to doing what we do that we lose perspective on what others are (or are not) doing.  I was recently presenting some ideas to a prospective client and included a Google AdWords program to help them expand their reach beyond their traditional customers into competing technologies.  As I went further, it became apparent they weren’t at all familiar with how a pay-per-click (PPC) program works.  So, for their benefit and perhaps yours, here are six quick steps to integrating PPC into your marcom mix.  

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