Media Mix

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Know Your Audience: Social Media Is Not For Everyone

Will 2010 be the year that social media lands at the head table for B2B marketers?  Perhaps.  To listen to some, if you aren’t a fully engaged social media butterfly at this point, you’re already running the risk of becoming a dinosaur.  And for marketing folks, this might be true.  Ignoring shifts in customer behavior is never wise, but neither is assuming a shift has occurred when it hasn’t.

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