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The Cobbler's Kids Are Finally Going to Get Some Shoes

For too long now, Adventive Marketing has been guilty of not practicing what it preaches. While we’ve been working hard to develop and implement integrated branding and lead generation programs for our clients, we’ve ignored our own marcom needs. We let our Web site sit stagnant for too long. Our marketing materials grew dated and ineffective, and our “database” became little more than a holiday card mailing list. Cardinal sins we preach against to our clients every day.

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