Trade Show Exhibit and Pre-show Promotion - Abbott

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There is no substitute for developing concise marketing and branding messages which inspire engagement and measurable action. Taking extremely complex challenges and rendering exemplary multi-pronged solutions is an Adventive trademark.

Challenge

To maintain or extend relationships with existing customers through presence at top-tiered managed care meetings/conferences. Also to create awareness of Abbott’s primary and specialty care product portfolio and value-added programs among managed care organizations.

Solution

Developed new exhibit graphics that featured Abbott’s complete product portfolios and created easy-to-navigate Flash-based product presentations for an interactive booth kiosk, informing healthcare professionals on how to help older adults lead more healthy, independent and satisfying lives. Also produced an eye-catching pre-show interactive direct mailer promoting in-booth lipid and blood glucose testing and reinforcing Abbott’s product portfolio message.