Case Study
New Identity and Re-branding - Nussbaum
Corporate identity makeovers aren’t achieved with a quick and glitzy new logo and font style. Often the biggest challenge is to develop a concise brand message. In this, Adventive’s extensive knowledge and niche experience consistently brings about success.
Challenge
To reposition a 60-year-old regional trucking company to better reflect its expanded service offerings that include a full range of Dedicated Contract Carriage (DCC) and Third Party Logistics (3PL) solutions.
Solution
Interviews
with company executives, a comprehensive SWOT analysis, and a detailed competitive
review analysis yielded pertinent information essential to the development of a
new corporate identity and branding campaign, as well as lending excitement to
the brand and presenting Nussbaum as an innovative, forward-thinking company.
The identity included striking new graphics and the tagline, “Setting New Ideas
in Motion.” The logo featured a dual-striped “wave” to reinforce the motion
theme and represent the lanes of a highway. Applied to their trucks, trailers,
business cards, direct mail pieces and letterhead, the new identity fosters united
corporate messaging and sets Nussbaum apart as an innovative leader among both
its shipping customers and truck drivers.