Case Study

Brand Building - KRONE Inc

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Comprehensive discovery and creative execution have always produced tangible results.


To stand out in a highly saturated marketplace and to create awareness among target audiences of the various benefits yielded by KRONE’s new, high-level connectivity components for commercial or enterprise networks. Also to develop a distinguishing brand identity and message platform.


A rigorous series of end-user focus groups helped develop TrueNet™, a new brand position and message platform that revolves around the brand’s unique ability to document its high-level performance. Armed with the affirmation of the focus groups, we developed the TrueNet Web site, advertising, sales collateral, data sheets, a technical service manual, system warranties, PowerPoint® sales presentations, distributor programs, white papers, 3-dimensional direct mailers, key account sales presentation materials, trade show graphics, application reports and a series of press releases and trade publication articles.


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