Branding Campaign - Noble USA

At Adventive Marketing we fully understand what it takes to make a product stand out in a competitive landscape.

Challenge

To increase product brand awareness of a small, Japanese producer of potentiometers and digital encoders among manufacturers of high-end audio, broadcast and consumer electronics equipment

Solution

A key physical attribute of all Noble’s products was the tactile richness users would feel when using the product. Where competitive products felt loose and cheap, Noble’s displayed a richness that would reinforce a feeling of quality in the customer’s end product. Working with a modest media budget, we developed a series of fractional ad units that focused on the tactile elegance of Noble’s various products, each ad featuring the pay-off tagline, “You Just Know It’s Noble” to reinforce the brand.