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ARLINGTON HEIGHTS, IL - Adventive Marketing, Inc., a full service B2B marketing communications firm headquartered in the Chicago area, has been named as agency of record for Belden Electronics Division, Richmond, Indiana. The agency will plan, create and implement a full complement of marketing communications activities for the leading manufacturer of electronic wire and cable. Belden has a wide range of high quality, high reliability cabling solutions for such diverse markets as networking, home automation, industrial automation and entertainment.

According to Bill Miller, Belden's Director of Marketing, "Adventive has nearly 20 years of experience in our industry. They have a proven record of success within our target markets, plus they have a clear understanding of our brands and our channels to market. Working together, we expect to spur even greater opportunities for our company and our brands."

Adventive Marketing, Inc. has been active in the B2B arena for over 20 years. They have experience with industries such as: data communications, telecommunications, electrical and electronic components, entertainment, chemicals, metals processing and forming, paints and coatings, industrial automation, transportation and industrial equipment, as well as distribution and dealer channels.

For more information on Adventive Marketing, Inc., please contact Janet Killen, Adventive Marketing, Inc., 417 South Arlington Heights Road, Arlington Heights, IL 60005. Telephone: 847-590-1110 Fax: 847-590-1222.

About Adventive Marketing, Inc.
Adventive Marketing, Inc. is a full-service, B2B marketing communications firm that is equally experienced in both the traditional and non-traditional (online) forms of promotion. Adventive offers its expertise in branding research, planning and implementation; advertising; public relations; collateral development including catalogs and content management; Internet marketing; distribution channel communications; tradeshow programs; direct mail; multi-media presentations; graphic design; event planning and targeted incentive programs. Adventive has nearly 20 years of experience in the B2B arena.

About Belden Electronics Division
Belden Electronics Division, a unit of Belden Inc., is a leader in the design, manufacture, and marketing of specialty wire and cable products for the electronics and electrical markets. Belden Electronics Division is headquartered in Richmond, Indiana. Belden has manufacturing facilities in the U.S., Canada, Australia, Germany, the Netherlands and Hungary, with distribution centers in the U.S., Canada, Singapore, Australia and the Netherlands. A majority of Belden's manufacturing, engineering, and support functions are registered to the International Organization for Standardization.