ensure our success, we hone these programs by applying our marketing
is our in-depth qualitative and quantitative research process that ensures
that we're on firm marketing ground when we begin your communications
plus it's an invaluable, ongoing program monitoring tool.
refers to our planning process, including our ability to fine tune the
information derived from our SmartPULSE research into sure-fire strategies
is specific to our full-scale Internet planning process. It helps us
effectively integrate Web site initiatives into your traditional marketing
plans and programs.
refers to the various processes we employ to measure your marketing
ROI. These simple, but effective, evaluation tools give us meaningful
benchmarks on which to base our strategic recommendations.