To help 
          ensure our success, we hone these programs by applying our marketing 
          linchpins:
         SmartPULSEsm 
          is our in-depth qualitative and quantitative research process that ensures 
          that we're on firm marketing ground when we begin your communications 
          programs
plus it's an invaluable, ongoing program monitoring tool.
         SmartMAPsm 
          refers to our planning process, including our ability to fine tune the 
          information derived from our SmartPULSE research into sure-fire strategies 
          and tactics.
         SmartNETsm 
          is specific to our full-scale Internet planning process. It helps us 
          effectively integrate Web site initiatives into your traditional marketing 
          plans and programs.
         SmartCHARTsm 
          refers to the various processes we employ to measure your marketing 
          ROI. These simple, but effective, evaluation tools give us meaningful 
          benchmarks on which to base our strategic recommendations.