Case Study

Branding Campaign - Noble USA

Case Study Samples (Click to Enlarge): 

At Adventive Marketing we fully understand what it takes to make a product stand out in a competitive landscape.


To increase product brand awareness of a small, Japanese producer of potentiometers and digital encoders among manufacturers of high-end audio, broadcast and consumer electronics equipment


A key physical attribute of all Noble’s products was the tactile richness users would feel when using the product. Where competitive products felt loose and cheap, Noble’s displayed a richness that would reinforce a feeling of quality in the customer’s end product. Working with a modest media budget, we developed a series of fractional ad units that focused on the tactile elegance of Noble’s various products, each ad featuring the pay-off tagline, “You Just Know It’s Noble” to reinforce the brand.



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