Measuring Your Reach and Exposure.
Having a great web site isn’t good enough in the Web 2.0 world. You need to be where buyers will be seeking out your brand, and present thought leadership when they are seeking solutions to their problems. This involves having a functional and active Web site, adequate presence in the search engines (SEO), PPC or Search Engine Marketing and having an active social media program.
Collectively, these activities will define your web presence. Adventive gathers all available metrics from web analytics, social media and search engine activity to establish Web Presence Key Performance Indicators (KPIs). These performance metrics are assembled to a dashboard so you can monitor progress and results.
All KPIs are jointly determined by Adventive and our clients, to make sure they are relevant to the client’s needs.