Healthcare

Healthcare

Adventive has created and executed a wide variety of programs for healthcare payers, employers, providers and patients—all incorporating both digital and traditional print components.

To achieve a unique and unified brand messaging strategy across a range of projects we have deployed proven agency processes, top senior-level talent and exceptional creative thinking. The result: attention-getting, branded materials with compelling customer experiences and strong, measurable results. Our healthcare programs have included: webinars, podcasts, email marketing programs, newsletters, brochures, trade show exhibits, trade show promotions, formulary database development and employer communications.

Related Blog Entries

Patient Education Ain’t Simple … or Cheap!

Adventive Marketing

What does patient education look like?  And how much should it cost a patient?

Markets: 

Cross Marketing

Cross Marketing

I’ve noticed many companies getting creative to generate new business and maintain their existing business.  The television industry is getting pretty good at this.  Take for example the episodes when Grey’s Anatomy characters appeared on Private Practice and visa versa, two weeks in row.  It gets you to watch both shows, two hours of fascinating TV, each week.  I’m sure the advertisers loved it.  

Simply Stated: Get a Good Tagline

Get a Good Tagline

Taglines can (and should) say a lot about you in just a few words. 

My favorite tagline is “Get a Mac.”  Because I’m one of the junkies that can’t wait until the iPad comes out.  And using this tagline implies that there is no explanation needed. Once you “Get a Mac” you will never get another PC.  

Markets: 
Tags: 

Preventive Care Will Pay For Itself

Preventive Care Will Pay For Itself

In President Obama’s weekly address a couple of weeks back regarding the benefits of the healthcare reform bill, he stated, “Insurance plans will be required to offer free preventive care to their customers – so that we can start catching preventable illnesses and diseases on the front end.” [Source: whitehouse.gov]

Markets: 

Message Clarity (e.g., don't use 78 pages when one will do)

Message Clarity

The other day I received a 78-page pamphlet in the mail from my health insurance company. I was sure it related to the benefit product we selected for 2010 so I thought, “Great, more to read to understand my coverage.” But it was a little late, considering I had already selected the health plan. “Oh well,” I thought, “I’ll skim it just to become familiar.” On the first page there was a letter signed by both the President/CEO and the Secretary of the company. Nice touch.

STP – Your Guide to Healthy Marketing

Guide to Healthy Marketing

If I watch one more weight loss commercial, I just might sign up. I know I should not be surprised that the weight loss people are everywhere at the beginning of a calendar year. They’re on every TV channel, in every magazine, on every billboard, on Facebook and even on Twitter. I actually received a note in the mail with my name and age on it asking me “if now was the time to lose those extra pounds from the holidays.” How did they know?

Markets: 

Don't Overlook Employee Communication When Planning Your Next Promotion

Adventive MarketingDon't Overlook Employee Communication When Planning Your Next

Sometimes it’s nice if the left hand knows what the right hand is doing.  

I’m still very excited about the CVS/Pharmacy calculator and the numerous commercials they are running related to the Medicare Part D benefit.  I guess it’s the “techy” side of me that simply likes playing with the calculator as well as all the educational elements of the website.  

No Coverage Gap* — A Study in Creative Messaging

No Coverage Gap* — A Study in Creative Messaging

It’s 351,993 words, and over 2,000 pages.  It affects over 300 million people and has been the center of controversy for decades.  It’s H.R.3962 - Affordable Health Care for America Act, or the Health Care Bill that is now being debated in the Senate.   So, 100 Senators will argue the pros and cons of this bill before it reaches the President to be made into law.  So how difficult can it be?  Well it’s over 2,000 pages written in legal jargon that requires a room full of lawyers along with lawmakers.  But the more challenging part will be the communication

Selecting The Wrong Spokesperson Can Intercept Your Campaign

Selecting The Wrong Spokesperson Can Intercept Your Campaign

It’s not unusual for pharmaceutical companies to select a celebrity as their spokesperson for their blockbuster drugs.  And it seems to make even more sense when the spokesperson has something in common with the disease state.  For example, Magic Johnson made commercials and appeared in many venues on behalf of Abbott Laboratories’ Kaletra drug for the treatment of HIV.  Sally Field is the spokesperson for Boniva, a drug made by Roche Therapeutics for osteoporosis. And rumor has it the success of the Boniva product has been largely attributed to Sally Field and the dir

Direct Marketing Can't Afford To Be Hit Or Miss

Direct Marketing Can't Afford To Be Hit Or Miss

Once the mail enters our house, I sort it into 3 piles: handwritten letters, bills and “other stuff”.  I actually read the handwritten notes first, relish in the moment of how nice it is to receive a handwritten note in the mail these days, and then file them away in my “notes” drawer.  The bills, I stack up and then carefully take to my office to open at a later time.  It just doesn’t feel right opening the gas bill and then beginning dinner.  This last pile of “other stuff” gets separated further… magazines and sales catalogs…I like to keep those to look at when

Related Case Studies

Product Introduction - Cherry
Not every product introduction can be supported by a big budget.  At Adventive, we...
Custom Web App - PPD Managed Care
Immersing ourselves in our clients’ businesses has always worked well for us. Here, we...
Understanding the Changing Payor Landscape - Abbott
Effective marketing solutions don’t usually come in wildly sweeping gestures....
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