Electrical & Electronic Components

Electrical & Electronic Components

For more than 25 years, Adventive has been helping component manufacturers become some of the biggest names in the industry.   

Switches, sensors and relays.  Fuses and circuit breakers.  Cable, cordsets and connectors.  Optics and LEDs.  No matter what your component might be, our unique ability to understand technology and our deep knowledge of engineering, purchasing and distribution will allow us to apply and leverage our valuable experience to your advantage.  Our clients in this field have benefited from our unique skills in brand development, public relations, print and online advertising, direct marketing, catalogs & collateral design, web development, sales support and much more.   

Related Blog Entries

New GlobalSpec Research on Industrial Buying Cycles

New GlobalSpec Research on Industrial Buying Cycles

GlobalSpec just released a new white paper centered on a research study they conducted on Industrial Buying Cycles.  Among other things, the report covers the various stages and length of a typical buying cycle, the number of decision makers that get involved, the manner and frequency with which suppliers are exposed to buyers, the sources and types of information they use and the amount of content they review. It provides some good insight for B2B marketers as we continue to navigate the growing number of traditional and interactive communications tools available to us all.

Know Your Audience: Social Media Is Not For Everyone

Know Your Audience: Social Media Is Not For Everyone

Will 2010 be the year that social media lands at the head table for B2B marketers?  Perhaps.  To listen to some, if you aren’t a fully engaged social media butterfly at this point, you’re already running the risk of becoming a dinosaur.  And for marketing folks, this might be true.  Ignoring shifts in customer behavior is never wise, but neither is assuming a shift has occurred when it hasn’t.

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