If you’re going to invite people to a party, it’s only proper to put out a welcome mat.
First impressions are everything. And when customers click through to your Web site in response to a specific message or offer only to find your home page or a general presentation of your products and services, they are just as likely to turn around and leave as they are to look further. Because of this, landing pages and microsites designed to visually and contextually welcome people to your site are the difference between beginning a dialogue with a prospective customer or losing them to a better site. Well done, they also increase lead generation response rates by providing relevant content and additional offer opportunities.