Our Integrated Marketing Communications Programs Bring Your Brand Messaging to the “Street.”
Naturally, having the best branding strategy on the planet won’t do you any good if it’s left in the boardroom. To be successful and bring additional value to your organization, you need to spread the word. Adventive’s SmartMAPSM Integrated Marketing Communications (IMC) strategies will lead you in the right direction to accomplish this.
Developed in concert with your business and marketing strategies, our Branding programs are designed to communicate the over-arching brand qualities and personality of your brand(s). From the beautiful company capabilities brochure, down to a landing page for a vertical market e-mail promotion, our multi-layered IMC plans work in unison to support corporate initiatives and specific product, system, solution and service objectives.
Once approved, we generate all of the tactical-level plans so you are aware of all activities, their timing and exact budgets, and projected cash flow requirements. Program results are tracked over time and can be reported on our Demand Generation “Sales Funnel” Dashboard. This covers all aspects of your program, from your brand position in the market to lead generation and cultivation metrics.
The results of the program are tracked over time and can be reported on our Demand Generation Dashboard. This covers all aspects of your program, from your brand position in the market to lead generation and cultivation metrics.