Case Study

Understanding the Changing Payor Landscape - Abbott

Case Study Samples (Click to Enlarge): 
Abbott - Brochure (Understanding the Changing Payor Landscape)
Abbott - Brochure Spread (Understanding the Changing Payor Landscape)
Abbott - Big Chat Poster (Understanding the Changing Payor Landscape)
Abbott - Big Chat Webcast (Understanding the Changing Payor Landscape)
Abbott - Big Chat Webcast Landing Page (Understanding the Changing Payor Landsca

Effective marketing solutions don’t usually come in wildly sweeping gestures. Often, the most effective tactics come from gaining an intimate understanding of a client culture and the tools that can be most readily implemented.


To create awareness of Abbott as a provider of educational programs that address trends in the U.S. payor environment. Needed to provide a collective look at the potential trends and key issues in the healthcare landscape over the next one, three-to-five and ten years, instituting a framework by which they can anticipate possible healthcare scenarios.


Conducted expert and desk research studies for a long-range perspective and presented findings in a comprehensive, yet easy-to-digest annual publication. Trained account management staff on how to present the research using a podcast discussion format and engaging promotional materials. Also scheduled face-to-face meetings with key managed care leaders from health plans/PBMs, employers and the government to share results.


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