Case Study
Brand Building - KRONE Inc
Effective brand building requires comprehensive discovery, strategic messaging and creative execution.
Challenge
To stand out in a highly saturated marketplace and to create awareness among target audiences of the various benefits yielded by KRONE’s new, high-level connectivity components for commercial or enterprise networks. Also to enhance brand building efforts via a unique graphic identity and message platform.
Solution
A rigorous series of end-user focus groups helped develop TrueNet™, a new brand position and message platform that revolves around the brand’s unique ability to document its high-level performance. Armed with the affirmation of the focus groups, our integrated brand building program included a new TrueNet Web site, advertising programs, sales collateral, data sheets, a technical service manual, system warranties, PowerPoint® sales presentations, distributor programs, white papers, 3-dimensional direct mailers, key account sales presentation materials, trade show graphics, application reports and a series of press releases and trade publication articles.
