How do you create a unique brand and jump start awareness of a little-known Chicago area home remodeling business in a down market, facilitate more sales and provide a sustainable model for future...
A relatively new service company, Vigilant Networks had been acquired by GenTek Inc. for their exceptional local area network (LAN) monitoring/troubleshooting technology, but the company had little...
Often
the path to a unified top-down brand positioning strategy can only come from a bottom-up
audit and study of internal and external challenges.
Challenge
In years passed, Belden was...
Can you create industry buzz around your product solution?
Challenge
KRONE was known for its
connectors, patch panels, termination blocks, and wall outlets—the connectivity
components for...
Corporate
branding and identity makeovers aren’t achieved with a quick and glitzy new logo and font
style. Often the biggest
challenge is to develop a concise brand message. In this,...
