How do you create a unique brand and jump start awareness of a little-known Chicago area home remodeling business in a down market, facilitate more sales and provide a sustainable model for future...
A relatively new service company, Vigilant Networks had been acquired by GenTek Inc. for their exceptional local area network (LAN) monitoring/troubleshooting technology, but the company had little...
Re-branding is one of the more complicated challenges to any
marketing effort. Knowing what to let
go, what to bring with, and what to create anew is key.
Challenge
To re-brand “...
Creative
thinking not only applies to logos, fonts, and content creation. Often the ability to help large organizations
articulate their brand identity is as important as any
execution plan or roll...
Corporate
branding and identity makeovers aren’t achieved with a quick and glitzy new logo and font
style. Often the biggest
challenge is to develop a concise brand message. In this,...
