Theresa Patton - TT Patton Consulting's blog

How Health Plans Make Money (2+2 =12?)

How Health Plans Make Money

What if you and your husband each bought an iPad this year?  You bought yours for $499 from the Apple store on Michigan Avenue, and he bought his from an Apple store in the suburbs, also for $499.

Small Business B2B = sB2sB

Small Business B2B

A new opportunity for your business could be right next door!

Most of you that read this Blog know me as a consultant in marketing and health care.  But full time, I own and operate a small stationery and pen store in Barrington, Illinois called TT Patton. With only one full-time employee (yours truly), it is what you would typically call a small business.

B2B Messaging Should be Relevant and Timely

B2B Messaging Should be Relevant and Timely

This week I received a letter in the mail from my healthcare provider, BCBS of Illinois.  It was stamped DO NOT FORWARD, DO NOT RETURN.  I often wonder what mail carriers do when they see this information.  Even if they know the package is addressed to the wrong person or has the wrong address, do they leave it anyway?  I guess in this instance, BCBS of Illinois has no interest in knowing they have incorrect information for their enrollees.

Pharmacy co-pay? Sorry, no App for that!

Healthcare Apps

The other day I loaded the Solitaire App on my iPhone.  It was recommended from a friend who is pretty much addicted to this App.  I’m not a ‘gamer’ so I was very reluctant to dowloand anything that remotely compared to a game. I have important Apps on my iPhone, like Facebook, Twitter, Cardstar, OpenTable and others.  But I didn’t want to be a party pooper as we were sharing mobile Apps that we both enjoyed.  So I went ahead and downloaded Solitaire, the free version of course.


Social Media –– No Free Lunch!

Social Media –– No Free Lunch

Last week I attended a ‘by invitation-only’ meeting with my local congresswoman, US Rep. Melissa Bean.  I say ‘by invitation-only’ because that’s what the Daily Herald called it. I’m not one to talk politics –– although I’m intrigued by the content of what they argue –– but I suspect the headline was meant to create political debate.  Why?


Help Wanted: Healthcare Editor. Who’s writing your marketing material?

Healthcare Editing

Some people in my house turned 50 years old last year.  Their first birthday present was an introduction/application to join AARP.  For just $16 per year, you become eligible to receive all sorts of discounts, exclusive memberships and the like.  But the biggest advantage, in my opinion, is the fact your spouse is automatically enrolled in the program with you, no matter what his/her age.  So yep, I included my name and I received my own AARP card in the mail about a week later!  A few weeks after that we received our big package with all the red carpet benefits of

Patient Education Ain’t Simple … or Cheap!

Adventive Marketing

What does patient education look like?  And how much should it cost a patient?


Cross Marketing

Cross Marketing

I’ve noticed many companies getting creative to generate new business and maintain their existing business.  The television industry is getting pretty good at this.  Take for example the episodes when Grey’s Anatomy characters appeared on Private Practice and visa versa, two weeks in row.  It gets you to watch both shows, two hours of fascinating TV, each week.  I’m sure the advertisers loved it.  

Simply Stated: Get a Good Tagline

Get a Good Tagline

Taglines can (and should) say a lot about you in just a few words. 

My favorite tagline is “Get a Mac.”  Because I’m one of the junkies that can’t wait until the iPad comes out.  And using this tagline implies that there is no explanation needed. Once you “Get a Mac” you will never get another PC.  

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