Excuse Us While We Indulge

To say the past year has been challenging is a bit of an understatement, wouldn’t you say?  A tough economy caused us all to tighten our belts and scramble for every opportunity we found.  Budgets were cut to the bone, and programs that were approved needed to be justified before, during and after their implementation.  We’ve all had to work harder and smarter than ever before.

Having been referred to as a “thinking man’s agency” on more than one occasion, Adventive has enjoyed the challenge.  We’ve always prided ourselves on knowing our clients’ businesses very well, and through this knowledge we strive to develop programs that make good business sense.  Programs designed to achieve real business objectives.  This was never more evident than it was in 2009.  

2009 also marked an explosion in digital and interactive marketing opportunities.  Much has been written and discussed about Web 2.0, social media, inbound vs. outbound marketing, marketing automation, search and other “new media” options.  As a full-service agency, Adventive has expanded its capabilities to include these new tools, but we have done so while keeping our eye on our clients’ objectives; integrating them with our other time-tested and market-proven services only where they serve a strategic and tactical purpose.

Well, based on one outside measure at least, it appears our hard work is paying off  On the heels of the Academy Awards honoring Hollywood’s finest, BtoB Magazine has released it’s 2010 list of the Top B2B Agencies, and for the seventh straight year, Adventive Marketing is pleased to be included.

So, we’d like to thank the academy, er, ah … magazine … for this honor.  But more importantly, we’d like to thank each of our clients for affording us the opportunity to become a part of their business.  We value the relationships and appreciate the trust they show each time they call us to discuss a new goal or objective they have for their business.