Wednesday, February 1, 2012 - 5:12pm
by Jude Fischer
If you’re like a lot of client-side B2B marketers, your firm has probably added a variety of in-house marketing capabilities over the past few years. We’ve been seeing...
Read More
Thursday, December 1, 2011 - 3:01pm
by Janet Killen
In years past, assets such as brochures, product bulletins and data sheets encompassed a technical company’s marketing content. Some companies also used white papers and case...
Read More
Wednesday, October 5, 2011 - 10:26am
by Jude Fischer
A lot of people – including some of us at AMI – have been talking and writing about thought leadership lately. What it is. How to establish it. What content is...
Read More
Wednesday, September 14, 2011 - 11:57am
by Janet Killen
Writing good content is one thing, but does your B2B agency know how to leverage that content to your greatest benefit? To my mind, the best purveyors of content are...
Read More
Wednesday, September 7, 2011 - 12:40pm
by Janet Killen
Anything you read on the subject of Content Marketing notes the marketers’ concern that there isn’t ‘enough’ to go around – not enough viable topics, not enough budget and not...
Read More
Tuesday, September 6, 2011 - 10:25am
by Jude Fischer
According to BtoB Magazine’s Emerging Trends in B-to-B Social Media Marketing Study published earlier this year, the second biggest hurdle in adopting social for B2B marketers is...
Read More
Wednesday, August 24, 2011 - 12:04pm
by Janet Killen
Ideally, thought leadership is about ideas: offering a unique point of view or an especially insightful look into a business issue. There’s a small debate in the industry however...
Read More
Monday, August 22, 2011 - 10:24am
by Janet Killen
A great story is a great story — and if you develop the story for your specific audience in an educational and non-promotional way (that also helps you achieve your...
Read More
Thursday, August 4, 2011 - 2:13pm
by Jude Fischer
As much talk as there’s been about the integration of social media into B2B communications, a lot of the companies we’ve been speaking with are still at the earliest stages of...
Read More
Tuesday, July 26, 2011 - 4:49pm
by Janie Kokonas
With the insurgence of Inbound Marketing, the landing page, or the page a visitor arrives at after clicking on a link, has literally taken on a life of its own. As it turns...
Read More
