Tuesday, March 2, 2010 - 10:18am
by Theresa Patton - TT Patton Consulting
I’ve noticed many companies getting creative to generate new business and maintain their existing business. The television industry is getting pretty good at this. ...
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Wednesday, February 24, 2010 - 10:50am
by Theresa Patton - TT Patton Consulting
Taglines can (and should) say a lot about you in just a few words. My favorite tagline is “Get a Mac.” Because I’m one of the junkies that can’t wait until the iPad...
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Thursday, February 18, 2010 - 2:02pm
by Jude Fischer
GlobalSpec just released a new white paper centered on a research study they conducted on Industrial Buying Cycles. Among other things, the report covers the various stages...
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Friday, February 12, 2010 - 11:49am
by Jude Fischer
We all have them. Those business clichés that drive us absolutely nuts. The ones that make us cringe and want to scream out, “Oh will you just shut up!” every time our...
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Monday, February 1, 2010 - 5:22pm
by Theresa Patton - TT Patton Consulting
In President Obama’s weekly address a couple of weeks back regarding the benefits of the healthcare reform bill, he stated, “Insurance plans will be required to offer free...
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Tuesday, January 26, 2010 - 12:22pm
by Jude Fischer
For as long as I’ve been developing and implementing marcom program for clients, lead generation has always ranked among the top client objectives. With business conditions being...
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Wednesday, January 20, 2010 - 5:54pm
by Janet Killen
Of course not. The business and trade press are a particularly valid link to your buyers. In fact, you should be issuing more press releases today, not less — and you...
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Monday, January 18, 2010 - 12:03pm
by Jude Fischer
I came across two interesting pieces of research this week that at first glance would seem to indicate there is still a gap between perception and reality when it comes to social...
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Tuesday, January 12, 2010 - 3:04pm
by Theresa Patton - TT Patton Consulting
The other day I received a 78-page pamphlet in the mail from my health insurance company. I was sure it related to the benefit product we selected for 2010 so I thought, “Great,...
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